Which first step should a sales representative take to gain insight on potential customers?
A sales representative is assigned to high-value prospects.
What can the sales rep do to gain their interest?
After a sales representative presents a value proposition to customers, they raise some objections. The sales rep understands their reasoning and negative emotional reaction.
Which step should the sales rep take next to address these objections?
How does understanding a customer's business strategies and goals help a sales representative scope a solution?
A sales representative is aware of an upcoming end-of-contract period for a key customer.
How should the sales rep adapt their sales activities to address this change?