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A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).

Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

ACreate the required characteristics of the products in the Product object and configure the required products using the Product page layout.

BConfigure a product using Product Designer and associate the product to an Ad Space Specification.

CConfigure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

DCreate a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.

Question 2

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.

Which two media types are available for planning out-of-the-box with Media Cloud?

Choose 2 answers

AEvent

BLinear

CDigital

DPrint

Question 3

Which out-of-the-box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?

AQuoteGroup

BQuotePricingAdjustment

CQuoteMember

DQuoteProductRollup

Question 4

During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.

Which non-overridable behavior must the Consultant select during the assignment to the parent object type?

AIs Not Assetizable

BIs Encrypted

CIs Not Translatable

DRun-time Configurable

Question 5

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.

Which type of targeting is available with Media Cloud?

AContent Targeting

BDay/Time Targeting

CGeo Targeting

DUser's OS Targeting

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