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Question 1

Which standard media cloud advertising sales menagement component gathers live and campaign performance data?

ACRM analytics

Bmarketing cloud intelligence

Csalesforce dashboards

Dtableau

Question 2

A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which product should a consultant implement to analyze campaign performance?

Amarketing cloud intelligence

BCRM analytics

Ccustom reporting solution

Dstandard salesforce reporting and dashboards

Question 3

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?

Asales cloud

Bindustries order management

Cmarketing cloud intelligence

Ddigital process automation

Question 4

A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?

Aadvertisers and agencies should be created as accounts and contacts as contacts, and the party model should be adopted to define the relationship between them.
B. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
C. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.

Dadvertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.

Question 5

Which permission set license should a consultant consider using when planning to allow for internal users to leverage management features such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecycle management?"

Aadvertising sales management PSL

Bcommunications cloud digital experience user PSL

Csubscriber lifecycle management PSL

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