Microsoft MB-260 Exam Dumps - Updated Aug 2022

You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.

Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AAttributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

BAttributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.

CThe 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.

DThe 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.

Question 2

You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.

You finished setting up the different initial data sources. You are starting the unification process.

Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AIdentify the primary keys and semantic field types within the different entities.

BIdentify the entities that you need to unify into a single profile.

CIdentify the prioritization of similar fields between different entities.

DSelect the fields you want to include the unified customer profile.

EIdentify rules for duplication between different entities.

Question 3

You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.

Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

AUnique matched records

BMatched records only

CMatched and non-matched records

DUnique source records

EAll source records

Question 4

You are a Customer Data Platform Specialist. Your company's chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.

Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AIt allows you to collect, measure, and understand customer behavior on your website.

BIt allows you to create new customer profiles within engagement insights that can be exported to audience insights.

CIt allows you to send new customer leads directly to a marketing automation platform.

DIt allows you to link audience insights and engagement insights environments to enable bidirectional data flow.

Question 5

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.

The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.

Which statement is correct when considering audience insights for business accounts versus individual consumers?

AThe out-of-the-box product recommendation prediction model is available for business accounts.

BData ingestion features are different for business accounts and individual customers.

CSome enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.

DBusiness accounts and individual consumers share the same audience insights environment.

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