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Question 1

A Solution Design Reference (SDR) is built for architectsite.com. The site has the following business requirements:

* Report on newsletter sign-up attempts (event1) by URL

* View the user journey through the site by page name

* Track which site section successful newsletter sign-ups (event2) occur

Which query string parameters must be seen in the network request to meet the requirements?

Aevents=event1,event2 vl =architectsite.com pageName=homepage site=home

Bevents=eventl ,event2 vl =architectsite.com pageName=homepage cc=home

Cevents=event1 .event2 vl =architectsite.com pn=homepage ch=home

Devents-event! ,event2 vl =architectsite.com pageName=homepage ch=home

Question 2

A company has an email marketing tool that is used for both SMS and email.

The tool generates the following campaign URLs:

SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_name

How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

AQuery siring parameter 'cid' ends with '-txt' and make sure it is below the email channel in the processing order

BQuery string parameter 'cid starts with 'em:' and make sure it is above the email channel in the processing order

CQuery string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order

DQuery string parameter 'cid' starts with 'em:' and make sure it is below the email channel in the processing order

Question 3

A company develops a new website using a Single Page Application framework. A data layer variable called dataLayer.url is updated with the correct URL when each state change happens.

Which variable should the Architect map to dataLayer.url?

As.pageURL

Bs.linklnternalFilters

Cs.url

Ds.spaURL

Question 4

A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics. The dashboard is

updated weekly.

Which method should an Architect use to extract the data to be used with the dashboard?

ADownload Excel from Custom Report

BDownload CSV from Analysis Workspace Report

CDeliver data via FTP through Data Warehouse

DDeliver data via FTP through Data Feeds

Question 5

A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.

Page 1:

s.products = ";prod123;1;100;;evar2=merch_category1";

Page 2:

s.products = ";prod123;1;100;;evar2=merch_category2";

If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

A$100 against merch.category1 and $100 against merch_category2 for linear allocation

B$100 against merch.category1 for original allocation

C$200 against merch_category2 for most recent allocation

D$200 against merch.category1 for original allocation

E$100 against merch_category2 for most recent allocation

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